Author: Dmensionedwellness

Knowing how to price products might seem simple, like just another task to accomplish for a business owner in the development phase. However, pricing a product is more than slapping on a price tag (or typing an amount into your ecommerce platform). It’s a complex process that affects the overall success and profitability of your ecommerce business.Beyond creating and marketing a unique product, pricing will play a critical role in customer perception. Scientific studies show consumers equate price with product quality.The ecommerce landscape is ever-expanding, with mobile sales expected to soar 62% by 2025. While this offers you more opportunities…

Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts visitors and converts them into customers. It’s a creative process with time and budget constraints. “It’s a balancing act,” he told me. “On the one hand, you need efficiency. On the other, creativity requires time and space to flourish.” A former ballet dancer, Matthew first appeared on the podcast in 2021. In our recent conversation, he shared his firm’s content-creation strategy, client needs, and, yes, the impact of AI. The entire audio of our conversation is embedded below. The transcript is edited for…

Shopify merchants don’t need coding skills to alter a theme. Yet some businesses require more, such as an entirely new theme, site, or app. The Shopify platform has sophisticated and powerful tools to help develop themes and apps. Shopify uses a familiar tech stack and follows development conventions, so establishing a development environment is easy for a pro and achievable for a do-it-yourself entrepreneur. Do You Need It? Before digging in, ask yourself and your company if you need to set up a theme or app development environment. Shopify is the most popular ecommerce platform in North America, with something…

Your freelance portfolio reveals a lot about you. When you’re running your own freelancing business, your reputation is everything. That’s because you most likely don’t have millions to spend on marketing, so your portfolio has to do a lot of the heavy lifting when it comes to landing new clients. But there’s one aspect of your portfolio, I’m willing to bet you haven’t given enough thought to—particularly in regards to how it impacts potential clients’ perception of you. That’s the unspoken messages hidden within it. Get Weekly Freelance Gigs via EmailEnter your freelancing address and we’ll send you a FREE…

We publish a rundown each week of new products from companies offering services to ecommerce merchants. This installment includes updates on Amazon offers, product displays, subscriptions, cross-border sales, Meta campaigns, fraud prevention, recommerce, headless commerce, and packaging. Got an ecommerce product release? Email [email protected]. New Tools for Merchants Amazon tests product offerings from other brands’ sites. Amazon is testing a shopping experience that shows select products in its search results even if it doesn’t sell them. Shoppers can click the link and purchase directly from the external brand’s website. The experience is live for select U.S. customers in Amazon Shopping‘s iOS and…

What are the things every small business should automate? We asked successful entrepreneurs and small business owners to share their best insights on how they best automate their business-related repetitive tasks From automating appointment schedulers to email marketing, you’ll find several suggestions that may help you decide on ways small business automation can streamline your business.Here are 10 things every small business should automate:Appointment scheduler.Invoicing Management.Social media.Applicant Tracking System (ATS) recruiting.Customer service.Daily reporting.Review monitoring.Supply chain management.Net Promoter Score (NPS) feedback.Email marketing.Disclaimer: When using AI tools, avoid entering sensitive information and always review output for accuracy. Additionally, this content is for…

Rapidly evolving technologies are changing how consumers prefer to shop and pay for products and services — both online and in-store. Accelerated by the global pandemic, it’s “leading to a payments ecosystem that is almost unrecognizable in comparison to just a few years ago.”As a result, small business owners must quickly adapt to provide a seamless experience that supports your customers’ needs today and in the future.Otherwise, you risk losing business to competitors with better payment solutions. In fact, a recent Weave study found that “41% of customers avoid certain stores because they don’t accept the right payment type.”Read on…

If you’re an entrepreneur and small business owner without professional design experience, it can be really intimidating to think about how to make your own logo.Where do you start? What tools do you need? How do you design your logo and make it look professional?Even though your logo is just a small image, it has a huge impact.There will come a point in your business life when you’re ready to hire this out to a pro, but if you’re just getting started or have a small budget, then learning how to make a custom logo yourself is well worth the…

Freelancers Union was created to serve the interests of independent workers, and member participation is critical to shaping the future of the organization. We need you, the Freelancers Union members, to help decide on the next Member Representative to join our board.The Member Representative will have the same responsibilities as all other board members, playing an integral role in developing our organization’s strategy for the future. Check out the three candidates for the next Member Representative below, and vote here:Vote Now (Right to left) Bryan Driscoll, Diesha Cooper, Marie Rachelle1. How would you use your role as Member Representative to…

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