PickandMix.com is an online sweet shop based in the UK that allows customers to choose custom mixes of candies and sweets and have them delivered to their homes. They launched the online business in 2020, when the Covid-19 pandemic closed their physical locations.
PickandMix.com generates over £1m in annual revenue and maintains over 3,000 SKUs on their website as variable products (they sell by weight), value bundles, and limited edition bundles for the holidays.
We recently sat down with William Hale, Founder and Managing Director at PickandMix.com, to learn more about their business on WooCommerce and how they’ve averaged over 5x lifetime return on investment (ROI) on their Performance Max campaigns with Google for WooCommerce.
- From their launch on Google Ads in September 2021 through December 2024, PickandMix.com saw a 24x increase in revenue.
- Achieved an average of 7.7x return on ad spend (ROAS) in 2024, seeing as much as 8x during their peak season.
In an industry where many brands are selling a similar range of sweets, business is highly competitive. Layer that on top of the fact that they’re selling a product that is a treat rather than a daily essential (for some of us, of course), and it could be easy to fall under the radar of potential customers.
But, not for PickandMix.com: “We take a great deal of pride in the quality of our sweets and usability of our website — which sets us apart from the competition,” Hale shared. “We have to plan our marketing really carefully by analyzing behavioral trends and maximizing our marketing accordingly.”
The PickandMix.com marketing team is small — just three, including William — and focuses on paid and organic social media, their website, PR, and offline marketing. But, they make it clear that a small team can produce big results.
In 2023, William and team averaged a 6.7x return on ad spend (ROAS), with the majority of their marketing budget allocated to the final quarter of the year and holiday season. Because sweets are not an everyday necessity, the team relies on impulse purchases from folks who just need a little treat (don’t we all, though?).
“Getting our key messaging and product photography in front of target audiences is vital,” noted Hale. “Google Ads and paid social channels have been incredibly effective at delivering messaging to the right audience.”
With strong results from their Google search campaigns, PickandMix.com wanted to try out a Performance Max campaign through the Google for WooCommerce extension. They’d already integrated a product feed with the Google Ads plugin, so setting up a campaign was easy: “It was a simple case of allocating a daily budget, choosing which products we wanted to promote, and the platform did the rest.”
Hale is happy with the setup: “We use one of the automated bidding strategies and set a daily budget for the campaigns. I’ve found it to be very reliable at keeping within our set budgets and it’s very easy to make adjustments to the bids and daily budgets if we need to.”
The platform’s automatic selection of target search terms has worked in their favor, ensuring that their WooCommerce website appears for their target customers. “The Performance Max campaigns have outperformed our standard campaigns. We now have a much higher daily budget and we leave Performance Max to operate almost unrestrictedly.”
Hale called out another advantage of the platform, citing that the integration with WooCommerce enables them to make changes as soon as they’re needed: “We can monitor product performance on Google Ads and if a product is underperforming, we’re able to quickly make improvements to photography or copy and see either conversions increase or cost per acquisition (CPA) decrease — or both!”
“The ROI is beyond our expectations. I was anticipating a lower ROI with Performance Max being automated, but the Performance Max ads have outperformed standard campaigns. We’re consistently seeing upwards of 500% ROI, and 700 to 800% during the Christmas and holiday season.”
— William Hale, Founder and Managing Director, PickandMix.com
For PickandMix.com’s small but mighty marketing team, Google’s Performance Max campaign options save a substantial amount of time in their work. Rather than manually setting up and updating campaigns, the team now only has to add or remove products seasonally, and update based on performance analytics.
They’ve seen benefits in other areas, too: They’ve experienced an uplift in sales on less-popular products, and have seen their ads appear across YouTube and Google Maps, in addition to Google’s Search and Shopping pages. The team closely tracks their conversion rates from Performance Max campaigns, using the results to improve and evolve their website.
“To stay ahead of competition in our industry, keeping our website as user-friendly and interactive as possible is of paramount importance,” Hale said. “WooCommerce is known for being fully customizable. We’re yet to run into any roadblocks: The website has a fast load time, and it’s handled thousands of concurrent users at peak seasonal times.”
The customization options were useful to the team, because in the early days of the business, they weren’t sure what customers would want from their website.
“WooCommerce has allowed me to evolve the website as we’ve grown and learned what our customers are looking for. It has also allowed me to integrate the website with our warehouse management software, shipping provider, accounting software, and, we’re able to connect our payment provider with negotiated rates.”
The team is constantly adding new customizations and features to the site — the standout feature currently being the Create Your Own selector. “It’s so simple, but it’s an instinctive way for customers to pick out their favorite sweets, and it has massively boosted our conversion rate.”
On the trajectory of massive growth, PickandMix.com doesn’t plan on slowing down any time soon. With expansion into Europe and a possible subscription offering on the horizon, the future looks sweet. 😉
Regardless of the changes on the horizon, Hale’s priority remains the same: the customers. “The experience for our customers is at the heart of what we do, and hopefully we will continue to be one of the most trusted places to buy pick and mix from in the years to come.”
For those businesses just starting out, Hale recommended a similar focus: “Customer retention is something all small business owners should focus on. … My advice to start up businesses is to strongly consider using WooCommerce for your online store, and integrate it with Google Ads. Performance Max campaigns will get your products in front of the right audiences and keep your ad costs down.”
Vanessa has spent her career writing helpful things for people across the tech space. Outside of work, she enjoys training for triathlon, rotating through hobbies, and exploring new places both urban and natural. She has two fluffy cats, maintains a few succulents, and has far too many books on her TBR shelf.
Halo, sobat pencinta slot! pernahkah mendengar istilah “slot gaco”? Kalau tidak, siap-siap jatuh hati sama program ini. slot demo merupakan mesin slots yang selalu memberi win. Ya, slot-slot ini bisa dibilang sebagai jagoannya buat bawa pulang hasil. but, cemana sih
tekniknya jumpain slot gacor yang tepat? Santai Bro, kita bahas santai aja di tempat ini
Permainan terpopuler saat sekarang hanya satu berada Indonesia yaitu pasti menyediakan ROI terbaik
SEGERA di:
Informasi mengenai KING SLOT, Segera Daftar Bersama king selot terbaik dan terpercaya no satu di Indonesia. Boleh mendaftar melalui sini king slot serta memberikan hasil kembali yang paling tinggi saat sekarang ini hanyalah KING SLOT atau Raja slot paling gacor, gilak dan gaco saat sekarang di Indonesia melalui program return tinggi di kingselot serta pg king slot
jablay88 permainan paling top dan garansi imbal balik hasil besar bersama https://jablay88.biz/
jadijp88 permainan paling top dan garansi imbal balik hasil besar bersama https://jadijp88.com/
jazz88 permainan paling top dan garansi imbal balik hasil besar bersama https://jazz88.biz/
jurutogel88 permainan paling top dan garansi imbal balik hasil besar bersama https://jurutogel88.net/
kangbet88 permainan paling top dan garansi imbal balik hasil besar bersama https://kangbet88.biz/
kilau88 permainan paling top dan garansi imbal balik hasil besar bersama https://kilau88.asia/
kuningtoto88 permainan paling top dan garansi imbal balik hasil besar bersama https://kuningtoto88.net/
lomboktoto88 permainan paling top dan garansi imbal balik hasil besar bersama https://lomboktoto88.org/
mager88 permainan paling top dan garansi imbal balik hasil besar bersama https://mager88.biz/
mantul888 permainan paling top dan garansi imbal balik hasil besar bersama https://mantul888.biz/
mawartoto88 permainan paling top dan garansi imbal balik hasil besar bersama https://mawartoto88.asia/
meriah88 permainan paling top dan garansi imbal balik hasil besar bersama https://meriah88.biz/
moba88 permainan paling top dan garansi imbal balik hasil besar bersama https://moba88.org/
paristogel88 permainan paling top dan garansi imbal balik hasil besar bersama https://paristogel88.biz/
parsel88 permainan paling top dan garansi imbal balik hasil besar bersama https://parsel88.net/
paus13 permainan paling top dan garansi imbal balik hasil besar bersama https://paus13.com/
pay7777 permainan paling top dan garansi imbal balik hasil besar bersama https://pay7777.net/
planetliga88 permainan paling top dan garansi imbal balik hasil besar bersama https://planetliga88.net/
ratuslot88 permainan paling top dan garansi imbal balik hasil besar bersama https://ratuslot88.biz/
rtp100 permainan paling top dan garansi imbal balik hasil besar bersama https://rtp100.net/
ruby88 permainan paling top dan garansi imbal balik hasil besar bersama https://ruby88.org/
rungkad88 permainan paling top dan garansi imbal balik hasil besar bersama https://rungkad88.biz/
senopati88 permainan paling top dan garansi imbal balik hasil besar bersama https://senopati88.biz/
sis88 permainan paling top dan garansi imbal balik hasil besar bersama https://sis88.biz/
sistoto permainan paling top dan garansi imbal balik hasil besar bersama https://sistoto.net/
sontogel88 permainan paling top dan garansi imbal balik hasil besar bersama https://sontogel88.com/
spin98 permainan paling top dan garansi imbal balik hasil besar bersama https://spin98.biz/
totosaja88 permainan paling top dan garansi imbal balik hasil besar bersama https://totosaja88.com/
warung22 permainan paling top dan garansi imbal balik hasil besar bersama https://warung22.com/
warung88 permainan paling top dan garansi imbal balik hasil besar bersama https://warung88.asia/
winrate999 permainan paling top dan garansi imbal balik hasil besar bersama https://winrate999.biz/
wuzz888 permainan paling top dan garansi imbal balik hasil besar bersama https://wuzz888.com/
999jitu permainan paling top dan garansi imbal balik hasil besar bersama https://999jitu.org/
adu88 permainan paling top dan garansi imbal balik hasil besar bersama https://adu88.asia/
basket88 permainan paling top dan garansi imbal balik hasil besar bersama https://basket88.net/
batu88 permainan paling top dan garansi imbal balik hasil besar bersama https://batu88.biz/
berita88 permainan paling top dan garansi imbal balik hasil besar bersama https://berita88.biz/
bukalapak88 permainan paling top dan garansi imbal balik hasil besar bersama https://bukalapak88.net/
cipit888 permainan paling top dan garansi imbal balik hasil besar bersama https://cipit888.asia/
delta888 permainan paling top dan garansi imbal balik hasil besar bersama https://delta888.biz/
dosen88 permainan paling top dan garansi imbal balik hasil besar bersama https://dosen88.org/
jago17 permainan paling top dan garansi imbal balik hasil besar bersama https://jago17.com/
jalantoto88 permainan paling top dan garansi imbal balik hasil besar bersama https://jalantoto88.biz/
janjigacor88 permainan paling top dan garansi imbal balik hasil besar bersama https://janjigacor88.org/
jitujp88 permainan paling top dan garansi imbal balik hasil besar bersama https://jitujp88.com/
jokiwin88 permainan paling top dan garansi imbal balik hasil besar bersama https://jokiwin88.net/
juragan66 permainan paling top dan garansi imbal balik hasil besar bersama https://juragan66.biz/
kenzototo88 permainan paling top dan garansi imbal balik hasil besar bersama https://kenzototo88.biz/
kkslot77slot permainan paling top dan garansi imbal balik hasil besar bersama https://kkslot77slot.com/
kompas88 permainan paling top dan garansi imbal balik hasil besar bersama https://kompas88.biz/
kopi88 permainan paling top dan garansi imbal balik hasil besar bersama https://kopi88.biz/
kudajitu88 permainan paling top dan garansi imbal balik hasil besar bersama https://kudajitu88.biz/
kursi88 permainan paling top dan garansi imbal balik hasil besar bersama https://kursi88.biz/
liputan88 permainan paling top dan garansi imbal balik hasil besar bersama https://liputan88.net/
livitoto88 permainan paling top dan garansi imbal balik hasil besar bersama https://livitoto88.net/
lotus88 permainan paling top dan garansi imbal balik hasil besar bersama https://lotus88.asia/
m77casino88 permainan paling top dan garansi imbal balik hasil besar bersama https://m77casino88.com/
majujp88 permainan paling top dan garansi imbal balik hasil besar bersama https://majujp88.org/
mamikos permainan paling top dan garansi imbal balik hasil besar bersama https://mamikos.org/
mamikos88 permainan paling top dan garansi imbal balik hasil besar bersama https://mamikos88.com/
masterplay88 permainan paling top dan garansi imbal balik hasil besar bersama https://masterplay88.asia/
masterplay999 permainan paling top dan garansi imbal balik hasil besar bersama https://masterplay999.net/
medantoto88 permainan paling top dan garansi imbal balik hasil besar bersama https://medantoto88.biz/
medusa888 permainan paling top dan garansi imbal balik hasil besar bersama https://medusa888.com/
meja88 permainan paling top dan garansi imbal balik hasil besar bersama https://meja88.biz/
midasplay88 permainan paling top dan garansi imbal balik hasil besar bersama https://midasplay88.biz/
mijit888 permainan paling top dan garansi imbal balik hasil besar bersama https://mijit888.net/
mposun88 permainan paling top dan garansi imbal balik hasil besar bersama https://mposun88.net/
ibisbudget88 permainan paling top dan garansi imbal balik hasil besar bersama https://ibisbudget88.com/
mercure88 permainan paling top dan garansi imbal balik hasil besar bersama https://mercure88.com/
hotel88 permainan paling top dan garansi imbal balik hasil besar bersama https://hotel88.net/
sheraton88 permainan paling top dan garansi imbal balik hasil besar bersama https://sheraton88.com/
ubud88 permainan paling top dan garansi imbal balik hasil besar bersama https://ubud88.asia/
hardrock88 permainan paling top dan garansi imbal balik hasil besar bersama https://hardrock88.com/
kuta88 permainan paling top dan garansi imbal balik hasil besar bersama https://kuta88.asia/
nasigoreng88 permainan paling top dan garansi imbal balik hasil besar bersama https://nasigoreng88.com/
sate88 permainan paling top dan garansi imbal balik hasil besar bersama https://sate88.com/
rendang88 permainan paling top dan garansi imbal balik hasil besar bersama https://rendang88.asia/
gadogado permainan paling top dan garansi imbal balik hasil besar bersama https://gadogado.org/
kfc88 permainan paling top dan garansi imbal balik hasil besar bersama https://kfc88.net/
pizzahut88 permainan paling top dan garansi imbal balik hasil besar bersama https://pizzahut88.net/
starbucks88 permainan paling top dan garansi imbal balik hasil besar bersama https://starbucks88.live/
sederhana permainan paling top dan garansi imbal balik hasil besar bersama https://sederhana.org/
kopikenangan permainan paling top dan garansi imbal balik hasil besar bersama https://kopikenangan.asia/
angkawin permainan paling top dan garansi imbal balik hasil besar bersama https://angkawin.net/
rockygerung88 permainan paling top dan garansi imbal balik hasil besar bersama https://rockygerung88.com/
monopoli88 permainan paling top dan garansi imbal balik hasil besar bersama https://monopoli88.com/
kimjongun permainan paling top dan garansi imbal balik hasil besar bersama https://kimjongun.asia/
catur88 permainan paling top dan garansi imbal balik hasil besar bersama https://catur88.asia/
tato88 permainan paling top dan garansi imbal balik hasil besar bersama https://tato88.org/
speaker88 permainan paling top dan garansi imbal balik hasil besar bersama https://speaker88.net/
rajah permainan paling top dan garansi imbal balik hasil besar bersama https://rajah.asia/
kunci gitar permainan paling top dan garansi imbal balik hasil besar bersama https://kuncigitar.org/
gitar88 permainan paling top dan garansi imbal balik hasil besar bersama https://gitar88.asia/
gambartato permainan paling top dan garansi imbal balik hasil besar bersama https://gambartato.com/
gambar88 permainan paling top dan garansi imbal balik hasil besar bersama https://gambar88.org/
maxwin888slot permainan paling top dan garansi imbal balik hasil besar bersama https://maxwin888slot.com/
rumah permainan paling top dan garansi imbal balik hasil besar bersama https://rumah.asia/
nada888 permainan paling top dan garansi imbal balik hasil besar bersama https://nada888.info/
musik88 permainan paling top dan garansi imbal balik hasil besar bersama https://musik88.asia/
sewarumah permainan paling top dan garansi imbal balik hasil besar bersama https://sewarumah.biz/
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
situs slot terbaru
situs slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
slot terbaru
slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
