The 15 best things to sell on Etsy in 2025

In 2025, Etsy still remains one of the most popular global marketplaces, with over 91 million active buyers seeking unique, handmade, and vintage items. From digital downloads generating thousands of dollars in monthly revenue, to handmade products bringing in six-figure revenues, Etsy continues to provide opportunities for creative entrepreneurs willing to understand their market.

What sets Etsy apart is its focus on distinctive products that can’t be found in traditional retail stores. But success on the platform requires more than just listing items — you need to identify products that balance profitability with customer demand. 

In this article, we’ll explore the 15 best things to sell on Etsy that offer strong profit potential while meeting Etsy shoppers’ desire for unique, personalized products.

Whether you’re just starting your Etsy journey or looking to expand your product line, my hope is that the ideas below can help you build a successful ecommerce business.

How to find the best things to sell on Etsy

Your success on Etsy starts with understanding what shoppers want and where you can add unique value. While there’s no guaranteed formula for success, these research strategies can help you identify promising opportunities in the marketplace.

Check what’s trending

Etsy’s dedicated Trends section is a great place to start because it showcases the hottest products and styles across categories. 

Start by exploring the Trending Now page on Etsy to see what buyers are actively seeking. 

You can also use tools like Google Trends to validate demand and pay attention to seasonal trends and upcoming holidays. 

Look into what others are selling

I’ll go ahead and address a common complaint I’m seeing on forums like Reddit and in YouTube videos — don’t copy and paste what others are selling! Not only is it a lazy way to make money, but it could also get you into hot water legally speaking if you’re using other people’s intellectual property to create your products.

Study successful sellers in your target market, but again, don’t just copy their products. 

Instead, analyze how they present their items, what unique value they offer, and how they differentiate themselves. 

Then, look for gaps in the market where you can add value or offer something unique. Consider how you can improve upon existing offerings while maintaining your own creative direction.

Pay attention to their pricing strategies, product photography, and how they describe their items. Speaking of pricing — resist the urge to simply undercut everyone else’s prices. I admit this could get you customers in the beginning, but ultimately, you’ll regret lower profit margins from not charging what your items are worth. 

Rules and regulations on Etsy

Before we go further, it’s important to note that the Etsy marketplace isn’t right for every business idea. Etsy is built on the concept of unique, handmade items, and the marketplace works hard to keep that reputation. To that end, there are certain products you just  can’t sell on Etsy, and thus, certain business models won’t work in this marketplace.

For example, a traditional wholesale or resale business isn’t viable on Etsy. Items in the Handmade category must be original and handmade products (or made from an original design with the assistance of a verified production partner). The Vintage category does allow reselling, but only of items that are at least 20 years old. The Craft Supplies category does allow you to sell commercial, non-vintage products, but within very specific boundaries.

Dropshipping is generally not allowed on Etsy, with very limited exceptions for craft supplies. If you work with any production partners to create your items, you must disclose them in your listings and ensure they meet Etsy’s standards. Additionally, if you use AI in creating your designs, this must be disclosed in your listings.

Within these boundaries, there’s a world of opportunity waiting for you to run a successful Etsy business.

The 15 best things to sell on Etsy

Now let’s get to what you came here for — the 15 best things to sell on Etsy. In no particular order, below are the top items you might want to consider adding to your Etsy shop.

1. Jewelry

Handmade jewelry remains one of Etsy’s most successful categories in 2025, consistently ranking among top searches. The global jewelry market is projected to reach $242.79 billion in 2025 ($343.90 billion by 2032!), and this means significant opportunities for Etsy sellers. 

Success in this category often comes from personalization – think custom name necklaces, monogrammed pieces, or jewelry marking special occasions.

Top-selling jewelry typically falls into three categories: 

• Relationship-focused items (like couples’ or friendship jewelry)

• And, trending styles that tap into current aesthetics

What makes jewelry particularly attractive for new sellers is its low barrier to entry – minimal storage and just a few basic tools required, affordable shipping, and scalable production options.

To stand out in the crowded market, I recommend focusing on pieces that tell a story or serve a specific niche. For example, you could sell pieces currently trending, but add your unique twist to avoid direct competition with established sellers.

2. Craft supplies 

The craft supplies category continues to thrive on Etsy, with top sellers reporting consistent growth throughout 2024. This category’s strength lies in its versatility – from nail decals and egg stamps to crochet patterns and wire strips for face masks.

What makes craft supplies particularly attractive for some sellers is that it’s one of the few categories where commercial wholesale products are actually permitted under Etsy’s policies. You can see more of the permitted wholesale products in the “Sourced by a seller” section of Etsy’s Creativity Standards.

Success in this niche comes from understanding your target crafter’s needs. Whether it’s high-quality beads for jewelry makers, specialized yarns for knitters, or unique embroidery supplies, focus on curating products that serve specific crafting communities. The key is providing materials that crafters can’t easily find in local stores.

You may want to consider offering bulk purchasing options and creating curated supply bundles. Many successful sellers combine physical supplies with digital instructions or patterns, adding extra value while increasing average order value.

3. Personalized clothing

Personalization remains a cornerstone of Etsy’s clothing category in 2025, with customized apparel consistently ranking among top-selling items. From birth announcement onesies and family reunion shirts to trending aesthetic pieces, the creativity and volume are remarkable.

The market continues to expand, with multiple production methods available to sellers such as print-on-demand options (we’ll explore those a little later). Selling personalized clothing provides an accessible entry point for new sellers looking to tap into this growing market.

Success in this category comes from understanding current trends and offering meaningful customization options that resonate with specific communities or occasions. Popular items include special event wear, profession-specific designs, family-themed collections, and trending aesthetic styles.

The key is finding your unique angle while maintaining quality and originality. Focus on creating designs that solve specific needs or tap into emerging trends rather than copying other sellers’ successful items. With proper research and creativity, personalized clothing can become a cornerstone of your Etsy business.

4. Graphic designs and printables

Digital downloads continue to make sellers loads of money on Etsy in 2025. Success stories like PlannerKate, who’s generated millions of dollars in revenue, demonstrate the massive potential in this space. Then there’s sellers like Rachel Jimenez who says she makes an average of $9,500 every month selling these types of products.

The appeal is clear: zero inventory costs (outside of your cloud or hard drive storage), instant delivery, and exceptional profit margins.

The most successful digital products solve specific problems or meet clear needs. 

Here are a few popular categories to consider:

• Planners and organizational tools

• Wedding planning templates

• Business and social media templates

Entry-level products might start at a few dollars, while comprehensive packages can command premium prices. The key is creating professional, user-friendly files that provide immediate value. Free tools like GIMP or Canva make it possible to create professional designs even without extensive graphic design experience.

You may also want to consider offering bundles or upsells to increase average order value, and prioritize excellent customer support – strong reviews drive repeat business in this category. With the right combination of problem-solving products and strategic pricing, digital downloads can become a highly profitable cornerstone of your Etsy business.

5. Craft kits

DIY craft kits continue to be popular in 2025, with a particular emphasis on sustainable and eco-friendly options. Modern craft kits range from beginner-friendly projects to more complex artistic endeavors, with the sweet spot being family-friendly activities that balance engagement with achievability.

What you need to be successful in this category is thoughtful curation and presentation. The top-performing kits often include clear instructions, high-quality materials, and beautiful packaging.

Popular niches include needle crafts, jewelry making, and seasonal craft projects. Many successful sellers also include video tutorials or online support through social media.

A key differentiator to keep in mind is the unboxing experience—buyers want to feel excited and confident when they receive their kit. Encourage them to make videos of themselves opening your box, and you could end up with some fabulous user-generated content assets for your social media pages!

Consider offering different skill levels, from beginner to advanced, and focus on projects that can be completed in one sitting. Sustainability is increasingly important, so consider eco-friendly packaging and materials.

6. Stickers

Sticker sales continue to grow on Etsy as well, with particular strength in planner stickers, laptop decals, and water bottle designs. The low cost of production and shipping makes this an attractive entry point for new sellers, while digital printing advances have improved quality and design possibilities.

If you want to make money with stickers, you’ll need to identify specific niches or communities – whether it’s bullet journal enthusiasts, small business owners needing packaging stickers, or trend-focused decorative items. 

That said, waterproof and weatherproof options are particularly popular for water bottles and laptops.

Top sellers typically offer both individual stickers and sticker packs, with many incorporating subscription options for regular buyers. Digital cutting machines like Cricut have made it possible to create professional-quality stickers at home, though many successful sellers partner with professional printing services for consistency and scalability.

7. Wedding stationery

Wedding items are hot sellers on Etsy. This comes as no surprise since the size of the U.S. wedding market alone is estimated to be $205.42 billion as of 2024!

On top of expensive wedding services, couples also have to consider things like decor, party favors and stationery.

While there are many high-tier products in this category, there’s enough ongoing demand for one-of-a-kind products to make it a viable opportunity for new sellers. Table place cards, creative save-the-date cards and wedding invitations with unique flair are all low-barrier ways to enter the wedding market. The tools and skills you’ll need to start selling these kinds of products on Etsy will depend on what you’re trying to sell, but it’s not difficult to acquire the design and production tools needed for many wedding stationery products.

In addition to thoughtful, creative designs, a common trait between top sellers in the wedding category is the branding they use on their Etsy store, along with social media and their website. Everything from your shop name to the images and language you use should display your brand aesthetic.

Personalization in your product and your customer service is also incredibly important. Given the emotional state of many buyers, sellers who take an extra step to provide a personal touch will be better received than sellers who put no effort into personalization.

8. Print-on-demand products

Yes, you can sell print-on-demand (POD) products on Etsy! The platform considers this a “Designed by a seller” option in their creativity standards, making this an attractive entry point for new sellers. It offers a low-risk entry point for creative entrepreneurs, and could stand to earn you big bucks.

YouTuber Wholesale Ted often shares success stories of sellers that have earned as much as $500,000 with carefully curated POD collections. 

Popular categories include custom apparel & accessories, home décor, stationery, lifestyle products like tote bags, and tech accessories like phone cases and laptop sleeves.

The key to POD success is standing out through unique designs and strategic niching. While the market is competitive, sellers who focus on specific themes or communities often see better results. Consider offering coordinated collections – for example, matching desk mats, mousepads, and stationery sets for home offices.

It’s also a good idea to focus on quality over quantity, ensuring your designs solve specific customer needs or tap into current trends. 

Many successful POD sellers choose to maintain less than 200 high-performing listings rather than thousands of mediocre ones. It’s also more economical to have less listings considering each listing will run you $0.20 a piece.

9. Pet accessories

Who wouldn’t want an amazing homemade pet toy, cute outfit, or stunning collar for their furry friend? Etsy is a great place to start selling pet accessories because pet owners are increasingly seeking unique, personalized items for their furbabies. 

Popular items include custom collars, bandanas, ID tags, and even pet portraits. The market shows particular strength in personalized and themed items.

To be successful in this category, you’ll need to understand both pet needs and owner preferences. Many top sellers combine functionality with style, offering practical items with a design twist. Custom pet bandanas and collar-and-owner matching sets are particularly popular.

Focus on quality materials and safety considerations while incorporating trendy designs. Many successful sellers also offer gift-ready packaging, making these items popular for special occasions. Consider seasonal collections and holiday-themed items to maintain year-round sales.

10. 3D printed products

The 3D printing market has exploded on the platform, with successful sellers like Travis of Print Farm Academy reporting revenues exceeding $700,000 from custom 3D printed items.

Popular categories include customized organizational tools, unique gifts, and practical household items that solve specific problems.

Success in this niche requires balancing creativity with practicality. Top-selling items often combine functionality with personalization options. However, you’ll need to watch out for copycats – successful sellers recommend developing unique designs and maintaining strong brand identity.

In other words, instead of going to the sites that offer 3D printing SVGs for free, come up with something unique that is harder to mimic. Bonus points if you can find a 3D printed product that also solves a problem for people. For example, 3D printed board game accessories can help prevent losing all the little pieces that come in a board game! One of my games on my shelf has more than 500 pieces. Stuff like this would come in handy for a board game enthusiast like me.

Consider focusing on specific niches rather than trying to print everything. Many successful sellers start with one popular item (like business card holders or desk organizers) and expand based on customer feedback and market demand.

11. Birthday party goods and supplies

Birthday party supplies are also a consistently profitable niche on Etsy in 2025 – particularly items that offer unique, personalized touches. From custom party banners to themed decoration sets, this category benefits from year-round demand and repeat customers.

Success comes from offering coordinated collections that make party planning easier for customers. Popular items include personalized cake toppers, custom party favors, and printable party packages. Digital party kits combining printable decorations with physical items are particularly trending.

Focus on creating unique themes that aren’t readily available in big-box stores. Many successful sellers offer both physical and digital options, allowing customers to choose between ready-made items or instant downloadable party supplies for DIY printing.

Pro tip: Use your own designs! 

I’ve seen far too many articles, YouTube videos and podcast episodes about Etsy sellers getting sued, having their listings removed, and accounts banned for Intellectual Property violations.

12. Seasonal decor

I believe seasonal decor remains one of Etsy’s strongest categories, and I love how it offers opportunities spanning every season and life celebration. From traditional holiday items to markers of personal milestones, I’ve found this category particularly appealing because it benefits from both predictable buying patterns and year-round demand.

Here’s something many new sellers miss – “seasonal” extends way beyond just holidays. 

You can create decor for:

• Major holidays (Christmas, Halloween, Easter)

• Season changes (Spring wreaths, Fall centerpieces)

• Season of life changes (Baby’s first holidays, wedding season)

• Cultural celebrations and festivals

In my research, I’ve seen strong performance from customized ornaments, holiday signs, wreaths, table decorations, and wall art. 

While many successful sellers use tools like Cricut machines for vinyl designs, I’d suggest not limiting yourself – consider exploring woodworking, hand painting, or textile arts if those align better with your skills.

Personally, if I were starting a seasonal decor shop, I’d plan to list items two or three months before each season/holiday. I also suggest focusing on creating unique twists on traditional decorations that shoppers can’t find in retail stores. 

13. Nostalgic items

Nostalgia is driving strong sales on Etsy in 2025, with items from various decades finding eager buyers. While ’90s and Y2K-inspired products are particularly hot, there are sellers tapping into nostalgia from every era – from mid-century modern aesthetics to ’70s bohemian vibes and ’80s pop culture. And hey, if what you’re selling is older than 20 years, Etsy considers it Vintage!

If you want to be successful with nostalgic items, you need to understand specific micro-eras and their distinct aesthetics. 

Popular items include era-inspired graphic tees, vintage-style home decor, and items that reference specific cultural moments. Many successful sellers combine nostalgic elements with modern functionality, making these items both meaningful and practical.

The key is authentically representing each era while making items relevant to today’s users. Consider which decades resonate with your target demographic and research the specific design elements, color palettes, and cultural touchstones that define that period. Some sellers find success by mixing elements from different eras to create unique, cross-generational appeal.

14. Candles

The candle market is still thriving in 2025, especially when combined with the growing self-care and wellness movement. Successful sellers are generating significant revenue by offering unique scent combinations and thoughtful packaging that transforms a simple candle into a complete sensory experience.

You can stand out by creating themed collections or seasonal scents – think cozy autumn evenings, fresh spring mornings, or tropical summer escapes.

I’ve also noticed many sellers often pair their candles with compelling storytelling, helping customers imagine the atmosphere each scent will create in their space.

You may want to consider offering self-care bundles that combine candles with complementary items like bath products, meditation guides, or crystal collections. 

The key to success is creating an experience, not just a product. Consider offering limited edition releases, or seasonal collections to maintain customer engagement throughout the year. 

You could even focus on sustainable materials and clean ingredients to appeal to increasingly conscious consumers. Soy wax, essential oils, and environmentally-friendly packaging are particularly popular. 

Speaking of being eco-friendly…

15. Eco-friendly goods

With sustainability becoming increasingly important to consumers, eco-friendly products represent a growing opportunity on Etsy. From reusable household items to sustainable fashion accessories, this category attracts conscious consumers willing to pay premium prices for environmentally responsible products.

Success comes from authentic commitment to sustainability, including materials, packaging, and shipping practices. Popular items include reusable alternatives to common disposable products, sustainable home goods, and eco-friendly personal care items (i.e. shampoo bars and lotion bars).

Focus on transparency about materials and production methods, and consider obtaining relevant certifications. Many successful sellers in this category build strong communities around sustainable living practices.

Additional items to consider selling

Beyond the top 15 items above, several other product niches are still showing strong potential on Etsy. Here are additional product opportunities worth exploring in 2025:

• Ceramic Pottery – Handmade bowls, mugs, and decorative items seeing increased demand
• Knitted/Crocheted Items – Handmade scarves, hats, and blankets with unique patterns
• Handmade Soap and Skincare – Natural and organic personal care products
• Wooden Crafts – Custom furniture pieces and home decor items
• Children’s Toys – Handmade plushies and educational toys
• Photography Prints – Unique or themed photograph collections
• Leather Goods – Handcrafted wallets, bags, and accessories
• Herbal Teas – Custom blends and themed collections
• Upcycled Furniture – Creatively refurbished and enhanced pieces

It’s worth noting that these niches offer opportunities for sellers with specific skills or interests. 

If you want to be successful in these categories you’ll need to combine craftsmanship with unique design elements and strong branding. If I were you, I would consider starting with one category and expanding based on customer response and market demand.

When to expand your product line

Success on Etsy isn’t about having the most listings – it’s about having the right listings that perform well. Before expanding your product line, you might want to check and see if your existing listings are converting successfully and maintaining strong quality scores with Etsy’s algorithm.

In other words, keep an eye on your sales, and track your analytics. The data never lies, and you need to pay attention to it to determine what’s working and what isn’t!

When you’re ready to expand, I recommend you focus on strategic growth rather than simply adding more products. 

For example, you might want to consider adding products that:

• Complement your existing bestsellers

• Increase your average order value

• Serve your current customer base in new ways

• Have proven demand through market research

Your best bet is to start with small tests of new products and scale what works.

Many successful Etsy sellers maintain fewer than 100 listings, but generate significant revenue through well-optimized, high-converting products. It makes sense when you consider that a few high-performing listings are more valuable than hundreds of poorly performing ones.

FAQ about what to sell on Etsy

As we wind down this post about what to sell on Etsy in 2025, let’s explore some of the frequently asked questions I’ve seen from current sellers, and folks thinking about selling.

What is the most profitable thing to sell on Etsy?

Based on current market data, digital products like templates and printables often have the highest profit margins due to zero inventory costs and automatic delivery. Some sellers report earnings of $25,000+ monthly from digital products alone. 

However, profitability varies greatly depending on your skills, market niche, and business model. Print-on-demand products and personalized items also show strong profit potential when properly executed.

What is the easiest item to sell on Etsy?

Digital downloads and print-on-demand products are often considered easiest to start with because they require minimal upfront investment and no inventory management. Stickers and personalized items also have relatively low barriers to entry. However, “easy” doesn’t always mean profitable – success requires quality products, strong SEO, and excellent customer service regardless of category.

What are the top selling items on Etsy?

Top-selling categories in 2025 include:

• Personalized and custom items

• Digital downloads and printables

• Seasonal and holiday items

• Nostalgic and vintage-inspired products

How many items should I have in my Etsy shop?

Quality matters more than quantity. Successful shops often maintain between 5-100 well-optimized listings. Focus on creating high-converting listings instead of adding more offerings.

Do I need to be artistic to sell on Etsy?

No, not exactly. While artistic skills are valuable for certain categories, many successful Etsy sellers focus on curating, organizing, or personalizing products. Business acumen, market research, and customer service skills are often more important than artistic ability.

Can I make a living selling on Etsy?

Yes, many sellers generate full-time incomes on Etsy. However, success typically requires time, strategy, and consistent effort. The smartest Etsy sellers often combine multiple revenue streams (like physical and digital products) and focus on building sustainable, scalable businesses rather than quick profits. And, they don’t just sell on Etsy, and neither should you!

Where to go from here

Etsy remains a powerful platform for entrepreneurs looking to launch their first online business. Its massive marketplace of over 91 million active buyers provides an incredible opportunity to test products, gain initial traction, and understand customer preferences.

While Etsy is an excellent starting point, view it as a launching pad, not your final destination. Your ultimate goal should be building your own independent online store where you control the customer relationship, minimize fees, and create a brand that isn’t constrained by marketplace rules.

Start on Etsy, learn, grow, but always be working towards establishing your own direct-to-consumer website. This approach will give you the flexibility, profitability, and long-term sustainability needed to transform your creative passion into a thriving business.