Author: Dmensionedwellness

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape. Both short-form and long-form videos offer unique advantages and come with their set of challenges. Join me as I uncover the benefits and limitations of each video…

Whether you’ve already started an online business, are looking to expand an existing one, or are considering taking the leap and launching your very first ecommerce store, running a competitive analysis needs to be one of the top items on your to-do list. This is especially true for brand new ecommerce store owners. Entrepreneurs are known to jump headfirst into their latest idea. While the passion is admirable, a little more homework on the front end could soften the landing. Simply put: a competitor analysis is one of the best strategies to implement as you consider pursuing your next business idea.We’re…

If we’re talking about a small-business design agency, one that’s run by solopreneurs and freelancers, we have to admit that surviving the competition and facilitating growth can be challenging, especially in today’s rapid digital landscape. I know this first-hand, as I’ve been in your shoes. But I also know that the future of design agencies is in no way gloomy. It just requires us to keep up with times and embrace change to navigate growth. The Current State of Design Agencies Understanding the current state of the market as a whole is important for identifying future growth opportunities and capturing…

When you start an LLC, it’s an exciting time for a business owner, but it can also be daunting. There’s a lot to think about, from paperwork and certification to registration and more.In this six-step guide, we’re making the process as simple as possible. We’ll take you through the LLC journey from picking a name to registration and forming your LLC. It’s important to note that how you start an LLC will depend on the state you’re in, so check local legislation as you go.Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney…

Before diving into the nitty-gritty of budgeting, it’s essential to understand the core principles that guide the process. These principles serve as the building blocks of a successful budget.Income vs. ExpensesYour budget is all about balancing your income and expenses. Income includes all the money you earn, while expenses encompass everything you spend, from rent and groceries to entertainment and utilities.PrioritizationRecognize that not all expenses are created equal. Some are essential, such as housing and groceries, while others are discretionary, like dining out or buying new gadgets. Prioritizing your spending is a crucial aspect of budgeting.Many things in our life…

Welcome back to another episode of the Niche Pursuits News Podcast! This week Jared and guest host Morgan Overholt break down the biggest news affecting publishers and SEOs and cover the latest moves by Google. After the news, they talk about some of their side hustles, and lastly, they share some weird, but useful, niche sites. Watch the Full Episode First things first: The big news the hosts tackle this week is that the Google Search ranking increases seen during the August Core Update are now seeing reversals. There’s certainly no shortage of volatility in the SERPs these days, and…

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign.  Let’s get to it.  How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content,…

You know it’s important to maximize sales while controlling expenses. It’s how you’ll keep your ecommerce business running. Although you don’t have to worry about leasing store space or paying the utility bill to keep the lights and HVAC system on, you have other expenses to control so they don’t eat into your bottom line, and one of the biggest is fulfillment cost.Fulfillment is the multi-step process that starts when a customer places an order and ends when that customer receives it. The order fulfillment process includes making sure the items customers want are in the warehouse, processing orders, picking…

As someone who’s spent years helping freelancers optimize their businesses, I recently had the opportunity to dive deep into Marcus, Mesha’s AI-powered invoicing solution. Like many of you, I’ve experienced the headache of chasing down late payments and managing invoice follow-ups – it’s the least enjoyable part of running a freelance business. When my team first told me about Marcus, I was skeptical. Get Weekly Freelance Gigs via EmailEnter your freelancing address and we’ll send you a FREE curated list of freelance jobs in your top category every week. Another invoicing tool? We’ve seen dozens. But after getting a thorough…

Whether you’re an experienced domain name investor or a first-time buyer, GoDaddy Auctions is the premier expired domain name auction platform, providing access to thousands of desirable domains every day. We’re diving into the expiry landscape with Bartosz Mozyrko, GoDaddy Auctions’ visionary product manager. With a rich background that includes a pivotal role at Uniregistry, Bart brings a wealth of experience and insight to his current position, driving forward some exciting initiatives. In this interview, Bart shares his journey from Uniregistry to GoDaddy, detailing how his experiences have shaped his approach to improving the GoDaddy Auctions platform. We discuss leveraging technology and…