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2. Evaluating your ideaSo you’ve defined your problem and audience clearly. Now you need to look at various solutions and evaluate what will truly help and will be a key differentiator for your business.Now comes: research, research, research.With so much available, looking at trends will help you narrow your scope of what you want to sell and why. Because while you may have a specific problem and audience in mind, their solution might not be so obvious.There are various tools online to help you discover the latest topics, ideas and needs.Trend Hunter: https://www.trendhunter.com/Leveraging big data, human researchers and AI, Trend Hunter…
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Meta’s decision to replace the long-standing “Impressions” metric with “Views” across its platforms has significant implications for advertisers and affiliate marketers. While impressions have traditionally served as a benchmark for reach, views promise to provide a more accurate reflection of user engagement. This shift raises questions about how affiliates will need to adapt their strategies to ensure effective campaigns and maintain strong performance metrics. Here’s what the change means for the affiliate marketing industry and how marketers can make the most of this update. What is the ‘Views’ Metric? Meta’s new metric, “Views,” counts only those instances where content is…
Alcohol companies are using opaque digital marketing strategies that end up targeting problem drinkers on social media, according to new research.A study by the University of Queensland (UQ) and the Foundation for Alcohol Research and Education (FARE) used a purpose-built mobile app to analyse the social media feeds of 10 Australians at risk of alcohol and gambling harm and addiction.It found alcohol and gambling companies were sharing consumers’ personal data with Facebook to target these people with alcohol ads.”Some of them were starting to see really concerning patterns,” said Nicholas Carah, the director of Digital Cultures and Societies at UQ.”And…
Startups.co.uk is reader supported – we may earn a commission from our recommendations, at no extra cost to you and without impacting our editorial impartiality. Choosing the right supplier for your dropshipping platform is as important as finding a business partner. The wrong one could break or venture, the right one could make it. But out of so many options out there, which is the best for your business?I conducted thorough research into the vast number of suppliers available to sellers today. Many of them are new, thanks to a surge in popularity for dropshipping side hustles.Overall, DSers is the…
The freelancing world has seen significant growth over the last 36 months. From the global pandemic to the rise of remote work, societal and technological shifts are causing major changes to the freelance space. Today, most modern freelancing activity takes place on freelance platforms such as Upwork, Fiverr, Freelancer, Toptal, and Flexjobs. Let’s take a deep look at some up-to-date freelancing stats and trends that tell a pretty interesting story. Contents Top 7 Freelancer Statistics (Editor’s Picks) Approximately 1.57 billion people in the global workforce are freelancers. Worldwide, the total freelance platform market is estimated to be worth $3.39 billion.…
Opinions expressed by Entrepreneur contributors are their own. With a webcam, strong internet connection and some dedicated effort, you can launch a viable business from the comfort of your home in 2024. Creating and owning an internet-based home business is not new, but some people overlook that these types of businesses rarely have real overhead. You don’t need a big office or employees. Your desk or kitchen table and a laptop is often all that’s necessary to get started. Here’s a look at 12 ways to launch an online business from home.Related: 4 Super Simple Side Hustles That Could Replace…
A growing cohort of TikTok influencers have begun building platforms by promoting passive income to their followers. Thousands of users regularly share their expertise, tips and advice for how their followers can, theoretically, achieve the same level of passive income without lifting a finger. One influencer claimed to have tried “about every side hustle that exists” before landing on print-on-demand as the most profitable source of passive income, which she says makes her “six figures as a teenager.” During the COVID-19 pandemic, interest in passive income surged. The passive income subreddit has nearly half a million members and the #passiveincome…
Are you ready to take your affiliate marketing skills to the next level? Whether you’re an experienced marketer, an e-commerce entrepreneur, or someone eager to dive into the world of performance marketing, Affiverse’s Affiliate Marketing Masterclasses are here to transform your journey in 2025. Packed with actionable strategies, insider tips, and expert-led sessions, these events are your ticket to scaling success in the competitive digital landscape. The first event of the year, “Scale Your E-Commerce FAST”, kicks off in January, and trust us, you don’t want to miss it! Why Attend the Affiverse Affiliate Marketing Masterclasses? Expert-Led InsightsJoin industry veteran…
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